Pure London, the UK’s ‘festival of fashion’ is to celebrate the Nature-Verse when the doors open to its July 2023 show, fusing the strongest predicted trends of 2024: nature preservation and the technological transition to drive it.
Nature-Verse looks to highlight the powerful role technology will play in preserving the natural world by driving forward initial steps that have been made in AI assisted designs and the manipulation of textile into digital texture and the growing use of 3D printing.
Pure London’s July 2023 theme will look at the way in which the power of technology can be harvested ‘in service of nature’ to inspire a collective pledge to preserve, cherish, and protect natural elements in the new world industry and businesses are looking to create.
Gloria Sandrucci, event director at Pure London, said: “I am extremely excited about our Nature-Verse theme for July’ show. It represents everything we stand for at Pure London and the incredible work so many people are doing to protect our natural world.
“Ultra new-natural components are experiencing an extraordinary research and development boom and to preserve our natural world, we are taking huge leaps in technology to develop new high-tech natural materials and processes to replace the ones that are so damaging to our world.
“I look forward to seeing the theme brought to life at Olympia London from 16th to 18th July.”
The show’s Nature-Verse theme will be presented in a dynamic set of graphics and imagery running throughout the season’s campaign and will be brought to life at the July 23 show on the catwalk and in its features areas.
Pure London will also take the chance to drive conversation on sustainable, circular, and responsible fashion.
