After attending the Products of Change Conference in 2024, British-based global nursery brand, iCandy, was inspired to become a POC Member. “We recognised that collaboration is key to achieving our long-term goals and making a lasting impact,” said iCandy’s head of communications, Anna Owers.

iCandy’s head of product, Mark Bradbury, launched the iCandy IMPACT team (formerly the Sustainability Taskforce) 18 months ago to drive the company’s efforts. “We recognise that we’re still early in our journey, but we’re committed to real change,” commented Mark.

This is because, to iCandy, sustainability isn’t just about the environment, it is about responsibility; Anna explains that, as a family brand supplying products to the newest generation, iCandy feels it has a responsibility to care about and protect the world for that generation.

iCandy’s sustainability achievements so far include its iService repair and restoration programme, coupled with its five-year warranty, designed to keep iCandy pushchairs in use and out of landfill for longer. In addition, in March 2024, iCandy also achieved its ISO 14001 certification which it is working to maintain by continually introducing new sustainable practices into the business. “From exploring eco-friendly materials to reducing packaging waste and enhancing product longevity, we’re always looking for ways to improve,” said Anna.

The company has recently introduced a box reuse policy, cycle-to-work scheme, and continues to encourage more sustainable choices, driven by its IMPACT team.

POC looks forward to working with iCandy as it continues on its impact journey.