Paramount Consumer Products has expanded on its partnership with the bath and cosmetics specialist, Lush to launch a plastic-free range of bath accessories based on the Teenage Mutant Ninja Turtles.
Renowned for innovating packaging-free cosmetic items such as bath bombs, soap, shampoo bars, and solid body scrubs, Lush has designed the new collection to ‘shell-ebrate’ a new era of product design in the licensing space that removes the need for single-use plastic.
The new collection launched on July 1 exclusively via the Lush app and will be available in Lush stores from July 4, coinciding with this year’s Plastic Free July campaign.
The new line-up from Lush features six immersive products (alongside a pack of 3 exclusive face cloths) across bath, shower, and hair care, while enabling customers and Turtles fans to take their own small yet heroic steps to use less single-use plastic in their daily life and daily beauty routines.
“We’re thrilled to once again partner with Lush on an exclusive collection, this time for Teenage Mutant Ninja Turtles,” said Rebecca Jenkins, VP, Consumer Products at Paramount. “Lush has created some truly unique products – with less single-use plastic – that thankfully, will leave you smelling much better than the Turtles’ sewer lair.”
According to Lush, awareness among consumers of climate change and the impacts of plastic polliutution upon it are ‘at an all-time high’. This has resulted in an increasing number of consumers opting to seek out plastic and packaging free products. Throughout its history, Lush has championed solid products that require no plastic packaging. Mo Constantine (Lush Co-Founder & Inventor) can even lay claim to inventing many mainstream products we see across the cosmetics industry today, including the bath bomb (invented in 1989) and the shampoo bar (invented in 1987).
Since 2005, Lush Shampoo Bars have saved the use of nearly 180 million plastic bottles from landfill, which is estimated to be roughly 4500 tonnes of plastic avoided. The benefits of stripping off the pot also save on transport: one shampoo bar is so much lighter and more compact than three bottles of shampoo, you would need 15 lorries full of liquid shampoo bottles to transport the equivalent number of washes as one lorry of shampoo bars!
Today, 43% of Lush’s core product range (excluding limited editions) can be taken home without packaging.
“We are excited to continue our partnership with Paramount Consumer Products,” said Kalem Brinkworth, Creative Lead for Concepts and Collaborations at Lush. “In celebration of the 40th anniversary of Teenage Mutant Ninja Turtles, Lush has created a special plastic free collection.
“It’s super important to us to ensure our customers are aware of the benefits of reducing their cosmetics packaging, so that they can make informed choices. We hope that Lush products can continue to provide enjoyable and easy ways to switch out plastic packaging this summer and beyond.”
