Ethically- and sustainability-focused cosmetics brand, Lush, is joining POC on stage at London Packaging Week to talk all things circularity and storytelling through packaging.
In a special bonus episode of the POC Podcast, live on stage at London Packaging Week, a POC Partner, Steve Sheffield, licensing & commercial partnerships executive at Lush, and Helena Mansell-Stopher, founder and CEO at Products of Change, will discuss Lush’s strategic approach to packaging: incorporating it into the consumer experience, as well as removing it entirely.
Titled: Beyond the black pot: How Lush is rethinking products, packaging and circularity, this discussion, hosted live on London Packaging Week’s brand new Podcast Studio stage, will ask what happens when one of the world’s most disruptive retailers embraces brand licensing?
Lush has spent years challenging convention, proving that ethical business and commercial success don’t just sit alongside one another – they can actively strengthen each other. But one of its most exciting chapters is only just beginning. In this live conversation, POC will explore how Lush is harnessing the power of brand licensing to reach new audiences, build deeper emotional connections with consumers and tell richer stories through product innovation.
From pioneering product formulations across its health and beauty ranges to reimagining packaging as an extension of the product experience, Lush continues to demonstrate how product, packaging, innovation and brand storytelling can work together to create something far greater than the sum of their parts.
But perhaps most importantly, we’ll look beyond the products themselves. Over the past few years, the Lush team has been quietly building the systems needed to make circularity work in the real world. Through its pioneering take-back schemes, investment in local recycling infrastructure and the evolution of its iconic black pot programme, Lush has shown that meaningful change comes from designing the entire system—not just the packaging.
If you’re curious about where our industry is heading, and how brands can use creativity and collaboration to build the businesses of tomorrow, this is a conversation you won’t want to miss. Click here to find out more about London Packaging Week and register for your free ticket.
Products of Change is excited to build on its partnership with London Packaging Week to bring this conversation to the stage and share how packaging can be used as a force for good, with a sprinkle of outside of the box thinking, infrastructure investment, and a dose of Lush creativity.
