The Australia-based circular economy accelerator programme, Circonomy has partnered with Moose Toys to enable residents in the north of Melbourne to find sustainable solutions for their pre-loved and unwanted toys.
Together, the pair has launched More Joy, Less Waste, a pilot activation being held at the Northland Shopping Centre in Melbourne, Australia.
The campaign encourages families to bring in toys they may have outgrown, are no longer working, or would just like to regift. These toys will then be sorted through to understand which items may be suitable for donation, safely repaired, or recycled. The idea is to avoid all unnecessary materials ending up in landfill.
Under the Regift platform, any ‘new’ toys still in their boxes will be donated through Moose Toys’ Fpoundation to children in need. The team will refurbish any toys that can be easily repaired to safe working condition before rehoming to a new owner. Toys that need to retire will be recycled and remanufactured into other products, and ’used’ toys that are safe for reuse will find a new home through either resale or donation.
The pilot activation will come to close on 9th April this year.
An accelerator for the circular economy, Circonomy takes still-useful things destined for landfill and gets them ready for a second (or third) lease of life. To do so at scale, the platform brings together retailers, designers, craftspeople, and resource recovery organisations to grow and connect both the supply and demand side of the resale market.
Adopting a profitable and scalable model means that Circonomy can work to accelerat the circular economy not just in the Australia but at an international level.
Earlier this year, Moose Toys detailed its commitment to target Net Zero greenhouse gases by 2040 with near and long-term science-based targets to reduce its environmental footprint and support a planet positive future.
The move is part of the Australian toy company’s broader sustainability strategy, which includes decarbonising the business and exploring circular design principles and business models. Moose’s short term and long-term goals will require reductions across its Scope 1, 2, and 3 emissions. Scope 1 and 2 include emissions generated from the business’ own operations and facilities, while Scope 3 include the emissions generated across its extended supply chain.
“At Moose, we’re setting an ambitious agenda to become the most responsible and sustainable toy company we can be,” said Paul Solomon, Moose Toys’ ceo. “We acknowledge how critical this commitment is in protecting our planet and ensuring we can continue to make kids around the world super happy now and into the future.”
