The first POC Chapter of 2026 has arrived, packed with the breakthroughs, collaborations, and real‑world progress shaping the future of play.
Read the Toy Chapter in full here.
This marks the launch of the new Products of Change Chapter series for 2026. Previously, POC has published two magazines each year, between the two covering all the major topics and sectors in our industry. But this year we have changed this format into six smaller publications, each on one single topic, allowing for a more thorough and complete overview of each sector.
There is so much going on in the world of sustainability right now, that the Chapters allow us to provide a real account of the progress, ambitions, challenges, and opportunities going on in each sector. Together, the Chapters will come together into a single volume at the end of the year, published in time for the POC Conference on 11 November and form a volume of where each category was at during 2026. And then as the Chapter topics are repeated in the following year or next, then we will be able to chart and map the progress they have made.
Starting with the Toy Chapter at the beginning of the year while various toy fairs and shows were taking place, meant there was a real buzz about the topic and plenty to talk about. This dedicated publication asks key questions about the consumer perception around sustainability in the toy space, offering exclusive research and data on what consumers really think. The biggest toy companies share the progress they are making across product, packaging, and operations; we give you a handy guide to the need-to-know legislation for the toy industry; and we spotlight the most exciting, groundbreaking innovations and new kids on the block for your little dose of inspiration.
Despite numerous challenges, the toy industry is continuing to grow, push boundaries, innovate. What we are seeing now is not sustainability caving under the pressure, but it evolving to better serve the companies it is being rooted into.
The pace and volume of change required requires collective effort and collaboration and is too great to be solved in isolation. We are seeing this through exciting partnerships and cross-industry collaborations, and this is also what Products of Change serves to facilitate.
Across the industry, companies are already taking meaningful steps forward and the foundations for the next generation of toys are already being built, and we can’t wait to see how they continue to grow.
A big thank you goes to all the companies who contributed and supported this very first Toy Chapter: Rainbow Designs; Smoby; BioFluff; Hasbro; The Good Play Guide; Spielwarenmesse; Balena; Mattel; Wastebuster; Addo Play; Moose Toys; The Entertainer; Kids Industries; and Proud Penguin.
