Ian Hyder

Director, Products of Change Media

Having made licensing the focus of his attention for the last 20 years at Max Publishing (investors in POC Media) of which he is joint owner, Ian has been a part of the industry’s evolution which now includes that of finding sustainable ways to utilise brands and products for retail. Leading on the commercial front, he has brought to life the Licensing Source Book, The Licensing Awards, The Brand & Lifestyle Licensing Awards, and digitally LicensingSource.net.

POC Toolbox.

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