Lian Huddle

Ambassador for Australia

General Manager Childrenswear, Licensing & Events at Designworks

Lian leads design, sales, and product development teams across Designworks’ licensing and events portfolio that includes extensive apparel ranges for hit IP such as Bluey and Australian Open fan merchandise. Lian also leads the licensor management and pitching across the entire Designworks portfolio, while leading the marketing team responsible for brand marketing development: brand and product campaign planning and execution, photoshoots and content development, retail marketing, PR, sponsorships, events and social media. Brands include Everlast, B.O.D by Finch, Russell Athletic, Lonsdale, Slazenger.

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