Popular cleaning brand, Scrub Daddy is expanding its licensing and digital retail strategy, launching its first official merchandise store, created in partnership with sustainable print on demand platform and POC Member, Teemill.
By Samantha Loveday, Licensing Source.
Leaning into the brand’s bright, playful personality, the collection features original designs aimed at Gen Z culture, including ‘Clean Girl Era’ and Scrub Daddy imposed on famous artworks like the Mona Lisa.
Every piece is made to order in a circular supply chain using organic materials and renewable energy – ensuring no overproduction, no excess stock and no waste.
Developed by Teemill’s in-house creative and marketing teams, the range brings Scrub Daddy’s humour and online presence into apparel for the first time. Additional product lines will include fresh designs across homewares and accessories, offering more opportunities for fans to engage with the brand.
“Expanding merchandise further represents a natural next step in the growth of Scrub Daddy while creating new ways for our community to engage with us beyond the cleaning products themselves,” commented Dan Saunders, licensing manager at Scrub Daddy. “In partnership with Teemill, we have developed a range that combines humour, thoughtful design and responsible, on-demand production, helping to minimise excess inventory while maintaining high standards of quality and sustainability.
“This partnership strengthens engagement with existing customers, attracts new audiences and lays the foundation for continued licensing expansion and scalable growth across new product categories and markets.”
Lucy Hilton, business development manager at Teemill, continued: “We’re bringing Scrub Daddy’s bold, cheeky energy to life with a merch line that plays effortlessly in culture. With our design and e-commerce expertise, Teemill grows audiences – engaging loyal fans while attracting new ones to drive incremental revenue for the Scrub Daddy brand.”
The official Scrub Daddy store can be found by clicking here.
