Helping us all get our New Year off to a ‘sustainable start’, the Royal Horticultural Society is encouraging us all to adopt the ‘grow-your-own’ lifestyle having lent its official endorsement to VegTrug, a global leader in raised beds and products.
The endorsement covers most of the wide range of VegTrug products but places a specific emphasis on the brand’s core item: its classic VegTrug planter which enables gardeners to easily grow their own fruit, herbs, and vegetables in the smallest of spaces.
The announcement marks a significant endorsement for both partners, not only aligning VegTrug with the famous gardening charity but bringing the RHS brand into closer alignment with sustainable lifestyles as it looks to bring the ‘grow-you-own’ culture to everyone.
Like the RHS, VegTrug’s support for the home growing movement is a strong statement in favour of sustainability during a time in which shoppers are becoming more aware of issues within the food and produce supply chain and the environmental impact of produce transported across the world.
The RHS endorsement also includes the new VegTub corrugated steel planets, as well as wooden barrels, rectangle planters, and the Raised Bed Grow Kit. There will also be smaller versions of the VegTrug for children.
VegTrug itself has been wholly owned by the Japanese garden and exterior products group Takasho since 2012 and boasts a strong presence across the UK, Japan, the US, Canada, Australia, New Zealand, and most of Europe.
Paul Owen, co-founder and managing director of VegTrug, said: “As a sustainable lifestyle brand focused on bringing grow-your-own to everyone, we are delighted to be working with the RHS. This endorsement from the UK’s favourite gardening charity will be a wonderful inspiration for many people to start the New Year by enjoying the undoubted benefits of home growing.”
Cathy Snow, licensing manager at the RHS, added: “Sustainable growing and living well have been a strong part of the RHS message for many years and working alongside a leading, well-established name in designing and manufacturing high-quality grow-your-own products is a marvellous way to promote that message.
“We are delighted to be endorsing this impressive range and to be working with VegTrug to support the grow-your-own philosophy.”
