Wastebuster is on a mission to gain one million pledges from school children around the world to reduce plastic pollution as part of a new water-focused campaign to educate the next generation on environmental issues.

The UK team’s major campaign, Water Week 2024, will be a five-day event, featuring special content from across the film, TV, and entertainment industries.

Running from 18 to 24 May 2024, the event will coincide with the World Water Forum in Bali, when world leaders will convene to discuss issues surrounding the health of the planet’s water.

Water Week will host STEM educational content for children featuring music, videos, special seminars, and screenings of films. Wastebuster will launch a campaign to fund over 180 in-country representative NGOs from over 180 countries to translate Water Week educational resources and make them accessible to school children around the world. These school children will then be asked to sign a pledge to take action to reduce plastic pollution, helping to improve the health of the world’s water.

“Water Week is inviting the creative industries to become the storytellers and help engage over five million children and young people around the world in our school’s network and over 13 million to prevent water pollution together,” katy Newnham, founder of Wastebuster told Products of Change.

Katy and the team, who attended meetings and events at the United Nations headquarters in New York earlier in the year to mark the first United Nations Water Week campaign in 30 years, are issuing a call-to-action to children’s content providers and creators to get involved with the campaign to promote the prevention of water pollution and care for the environment.