RDP Creative | Innovations at Expo

RDP Creative | Innovations at Expo

Products of Change is using its space on the Licensing Expo show floor (O235) to showcase innovations from across our community, each bringing us a step closer to a more sustainable industry.

RDP Creative — Designing merchandise worth keeping

Founded in 2000, RDP Creative is a full-service global merchandise agency with offices in London, Los Angeles, Hong Kong, and Shenzhen, giving us the reach and on-the-ground expertise to deliver world-class merchandise.

We offer a complete end-to-end service: concept, design, sourcing, prototyping, manufacture, compliance, testing, quality control, logistics, fulfilment, and delivery. Our in-house design and engineering team creates merchandise that is purposeful, considered, and made to be kept with sustainability at the heart of everything they do, informing every decision from first sketch to final product.

Our sustainability journey

Sustainability has been a defining part of our story. We have reported environmental data through CDP for six consecutive years and, in 2025, were awarded an SME B Rating for Climate,  the highest SME score awarded that year.

A turning point came in 2019, when a major client asked us to eliminate all single-use plastic from our products by 2030. Our response was simple: why wait? We made the transition almost overnight, and in doing so proved something we now hold as a core belief, sustainability doesn’t have to be slow, complicated, or costly. It just takes the desire and the decision to act.

Since 2020, we have removed single-use plastic from more than 97% of our products.

In 2025, we removed virgin polyester from every product for one client, and the reduction in carbon emissions was remarkable. We are on track to remove it from our entire range by the end of 2026.

Shipping and packaging

The majority of our shipments travel by sea and road freight. We bulk pack wherever possible, use paper tape across all shipments, and work closely with clients to redesign packaging so more units fit per carton — reducing the carbon footprint at every stage.

We are proud members of Products of Change.

Sustainable Products in Action 

The products on this stand aren’t concepts or prototypes they’re things we’ve made, decisions we’ve taken, and lessons we’ve learned along the way.

Plush ; RPET Recycled Polyester When we looked at what our plush toys were made from, the answer was straightforward: switch to RPET, recycled polyester made from post-consumer plastic bottles. The product looks and feels exactly the same. The only thing that changes is where the material comes from. It’s available across our global plush range — and it’s the kind of switch that’s hard to argue against once you’ve done it.

T-Shirt ; Rolled with a Sticker Getting rid of the plastic polybag on a t-shirt sounds small. It isn’t. Roll the garment, secure it with a paper sticker, and you’ve removed the single-use plastic entirely. You’ve also reduced the unit size, which means more pieces per carton and a lower carbon footprint per shipment. Two problems, one very simple change.

Keychain & Spoon; Packaging Without the Plastic Standard keychain and spoon packaging typically relies on plastic blisters or EVA foam — neither of which serves much purpose beyond the shelf. We removed both. The products still present well at retail. The packaging is now recyclable. It genuinely wasn’t difficult.

Paper Packaging ; Burger King QSR Working with Burger King on meal deal merchandise, we developed paper-based products to remove plastic formats.

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