Products of Change is using its space on the Licensing Expo show floor (O235) to showcase innovations from across our community, each bringing us a step closer to a more sustainable industry.

Going circular with music merchandise

Organic Sound, which operates under Hallotex, a designer and manufacturer of yarns, fabrics, and garments for other brands, has been tackling the music merchandise industry, to responsibly produce garments for artists and music companies.

Organic Sound has two major textile circularity and recycling projects: one which recycles post-consumer/post-industrial garments, and the other which utilises pre-consumer waste from all the cut-offs and waste generated through the cutting process. The material is then turned back into fibre which Organic Sound uses to make new garments.

With music artists increasingly being looked to for their leadership, many are using their voices to advocate for sustainability, and are demanding their merchandise follows suit. Organic Sound enables these artists to get behind the products they are selling and to tell the story of their responsible creation to their fans.

“I think being really circular is putting this waste back into the same industry, because you have to take responsibility of what you’re creating,” says Laura Bonareu, board member of Hallotex and co-founder of Organic Sound.

“It’s about responsibility towards giving a solution to a real problem now in the world, which is the waste. Because we have produced so many garments that, for many years, have been sent to Africa or burning in landfills, and now the government are saying this cannot be done anymore. What solutions do you have? And the industry doesn’t have, like, real, scalable solutions at cost that can be accessible for the brands.”