Introducing new POC Member, Windy Weatherfoot, an animated nature-focused children’s character and series, inspiring good deeds for the environment.

Kimberly Danek Pinkson, head of brand and good naturedness, tells us more about Windy Weatherfoot and its goals:

Tell me a bit about what you do: 

We believe the most powerful sustainability lesson isn’t delivered through a lecture – it’s delivered through an animated character children love. Windy Weatherfoot is the daughter of Mother Nature. With her twin brother Walker and their colourful animal friends, they travel through portals to different environments around the world, going on big adventures doing good deeds — showing viewers how to be good natured, good to nature, and home by supper. As a digital-native brand, we meet kids where they are: on screens. Our positive, fun stories then inspire them to get outside, because we know that time in nature is good for mental and physical health — and you care for what you love. 

From adventures on YouTube Kids (where our episode playlists have been featured three times) to mission-driven play within a parent-engineered, kid-friendly Roblox game (no Robux — intentionally designed to be accessible and non-extractive for families); to books, board games, and toys that spark creativity and outdoor play; to everything that goes in, on, and around kids’ bodies — we aspire to give children happy, healthy choices everywhere they go. 

What does sustainability mean to you?

At Windy Weatherfoot, sustainability means being good natured, good to nature, and home by supper — the tenets of our Weatherfoot Pledge. We also look to Weatherfoot Worthy, a thoughtfully developed vetting framework we apply to every licensing and manufacturing relationship, screening for carcinogens, endocrine disruptors, reproductive toxicants, neurotoxicants, and allergens, while requiring partner transparency, social justice and equity commitments, renewable energy use, and regenerative business practices. We’re not just building a brand — we’re building a replicable standard that grows with us. 

Why have you joined POC?

“Good deed achieved!” is one of Windy’s favorite sayings, and we believe that with our besties, we can do more good together. POC’s global network — connecting and supporting brands, manufacturers, and retailers turning sustainability ambitions into action — is in direct alignment with our goal to inspire kids by modeling solutions that are good for children, animals, and Mother Nature.  

We don’t want to just tell kids the world can be better. We are showing them, through every action taken and every product they touch, that we can all be part of the solution…and it’s fun! 

What would you like to get out of POC membership?

We are looking for partners who believe children’s brands can be commercially successful, environmentally responsible, and socially hope-filled. Specifically, we’d love to connect with manufacturers, retailers, material innovators, packaging experts, and licensing partners who share our commitment to creating healthier, more sustainable products for families. As we build the Windyverse across content, mission-based play, publishing, gaming, consumer products, and IRL experiences, we’re excited to learn from and collaborate with the POC community.  

Sustainability achievements so far? 

As an early-stage company, our focus has been on building top-quality, animated content kids genuinely love — because if they don’t love Windy, they won’t care what products she stands behind. Nonetheless, we’ve been building sustainably from day one: 

• Our first licensing deal is with NoBS Toothpaste — no harmful ingredients, fully recycled and recyclable packaging. 
• We’re partnering with Cleveland Clinic to create Windy-themed rooms and activity kits that bring nature’s goodness into pediatric units — grounded in the well-documented benefits of biophilic design for children’s health and recovery. 
• For Earth Month 2026, we launched a Play. Pledge. Protect. — Earth Day Every Day campaign with influencers across the US and Canada, centered on our bEARTHday Boxes: nature-inspired playdate kits seeded with fun for families and content creators. 
• We’re in active exploration with a company on a biomaterial toy line using their corn-based C17 material — including an end-of-life “plant me” seed mechanic that turns the product itself into something that gives back to the soil. That’s the kind of thinking we want to scale. 
• Every potential licensing partner and product is evaluated against our Weatherfoot Worthy standards which add more detail and rigor to what we mean by Good Natured and Good to Nature. 
• We are actively researching our digital carbon footprint, including green power options for AI and carbon offsets for travel, and we’re committed to transparency about what we’ve solved and what we’re still working on. 

We look forward to next steps! 

Sustainability ambitions? 

We are embedding sustainable and regenerative standards into our DNA from the. Our near-term goals include expanding licensing partnerships with Weatherfoot Worthy brands and products, and bringing our first intentionally designed biomaterial products to market. 

Longer term, we aspire to be an example of success for the next generation of kids’ brands: modelling how regenerative business isn’t a constraint — it’s a competitive advantage. 

Thoughts on sustainability in your industry – challenges and opportunities?

Thinking back to the Environmental Working Group’s 2007 studies on plastics found in breast milk and umbilical cord blood, Annie Leonard’s The Story of Stuff;and the barrage of data available today about environmental health — we know the challenges are massive. Inertia. Cost. Supply chains. The children’s toy and products industry, particularly plastics, has been part of the problem. 

But from Michael Braungart and William McDonough’s 2002 classic Cradle to Cradle: Remaking the Way We Make Things to the regenerative businesses growing today — Shellworks, Green Toys, CornNext, SABIC’s TRUCIRCLE portfolio — there are material solutions that don’t degrade the environment or threaten human health. Some don’t just do less harm; they actively leave things better. This is the space we want to play in. 

We see Windy Weatherfoot as a game changing, multi-media and multi-channel brand, built from the ground up to be good natured and good to nature. We hope the Weatherfoot Pledge and Weatherfoot Worthy framework can contribute to broader conversations around what responsible children’s products and licensing partnerships should look like.” We are building Windy so the next generation of kids doesn’t just inherit problems but rather, grows up inside a world of solutions — and we at Windy Weatherfoot are excited to be part of leading the change.