With 320 billion emails sent a day and over 2 billion websites hosted on the world wide web, it’s no wonder the internet shares a global emissions count on par with the world’s aviation industry. Our digital impact accounts for 3% of global emissions.

It’s why anyone serious about the sustainability conversation simply cannot avoid looking at their digital habits.

This is that hill that Rich Brassett, founder of Long Live King – a website development agency focused on sustainably transforming your online presence – is prepared to die on. It’s not just because he isn’t particularlyfond of cats that he takes umbrage to the 6.5 billion pictures of cats the internet now houses, it’s the hidden carbon pawprint they leave behind.

Rich has made it his job to bring those hidden emissions into the light and to help his clients deliver a web presence that is both energy and carbon efficient without losing marketing impact. In a world that only grows larger and larger each day, Rich is about trimming the fat, slimming things down and helping us all act with a little more digital awareness.

In a special learning session with Products of Change, Rich talks members through some of the simple steps we can all be taking to help reduce the impact of the internet, including how to optimise without compromising, how to be more efficient with our email and newsletter habits, and how when it comes to sustainable webpages, less really is more.

Rich’s discussion is available to watch via the Products of Change On Demand platform now. Non-Members can get in touch with the POC team to learn more on how to access this and the Products of Change library of video and audio content.