The UK’s fastest-growing pre-loved children’s fashion platform, Kidswear Collective has opened its first standalone London pop-up shop, bringing a closed-loop offering to Chelsea residents with its curated edit of babywear, kidswear, and accessories.

The edit comprises items from leading designer brands including Dior, Dolce & Gabbana, Loro Piana, Bonpoint, Moncler, and more.

It also features a dedicated consignment area where customers can drop off items which they would like to sell with Kidswear Collective. By bringing their items in, customers are offered on the spot valuations.

And to give parents some time to scour the hanging rails, the store will keep kids entertained with an indoor sandpit and an arts & crafts area featuring eco-inspired activity booklets created in partnership with the family member’s club Maggie & Rose.

“Opening our first standalone shop in the heart of London is a dream come true,” said Kidswear Collective founder, Shoshana Kazab. “We opened a pop-up shop in Bicester Village in December 2022 which was our first foray into retail and an incredible experience.

“Opening a shop in London is exciting in other ways as we are passionate about bringing the luxury pre-loved experience to London-based customers too, and what better place to do it than in Chelsea.”

As well as selling online, Kidswear Collective is also working in partnership with leading department stores Selfridges and Fenwick in the UK and Galeries Lafayette in Doha, Qatar.

In March this year, the team was announced as a finalist in the Drapers’ Sustainable Fashion Awards in the ‘Ones to Watch for 2023’ category and short-listed in the Best Recommerce category. It won Gold in the City Kids Magazine Green Awards in the Best Pre-Loved category in June 2023.