The POC Conference this year happens to fall on Remembrance Day (11 November), and aptly, the makers of the Royal British Legion’s poppies, James Cropper, are one of the speakers for the day.
Based in the Lake District, heritage paper mill and material innovator, James Cropper, is taking to the POC Conference stage to speak about its paper technology and groundbreaking CupCycling which takes used coffee cups and recycles them into paper.
This same CupCycling technology contributes 50% of the paper fibre for the poppies, the other 50% is renewable fibres from responsible sources.
James Cropper began its partnership with the British Legion in 1978, when it was asked to make a colour-fast and biodegradable alternative to the former fabric poppies. Even then, both were ahead of their time in ensuring that the poppies could be easily recycled in parts.
But two years ago, they went that step further and developed 100% paper poppies. The paper poppy reduces carbon emissions by 40%, is free from single-use plastic and can be recycled in ordinary paper recycling collections.
“Every year since 1978, red and green papers made at our paper mill are transformed into millions of poppies for the annual Poppy Appeal that continues to provide vital support to the Armed Forces community. Although we are involved each year, we never take for granted what this symbol means to so many families and the country as a whole. Everyone at James Cropper is very proud of our long-standing involvement in the production of the paper poppy, worn the world over as a symbol of respect and remembrance.” – Steve Adams, chief executive officer, James Cropper.
We are looking forward to hearing from Josh Holland and Genevive Scullion from James Cropper at the POC Conference next week.
