There are numerous actions we can all take as individuals to ‘make a start’ and join the campaign to reverse our climate crisis fortunes: travel better, eat more plants, consumer less and reuse more… and begin thinking about our pensions.

Make My Money Matter – an NGO driving the message of ‘green pensions’ has launched a new advert to raise awareness around the relationship between UK pension schemes and the fossil fuel industry after its own research found fossil fuels are becoming increasingly unpopular amongst pension savers.

Starring Olivia Colman as a latex-wearing and sinister ceo of a fossil fuel company, Oblivia Coalmine, the new campaign goes to highlight the insidious nature of many pensions and their investments into the fossil fuel industry.

Make My Money Matter’s research has found that around £88bn of UK pension savers money is invested in fossil fuel companies. The same research has found that among pension savers, just under one fifth (19%) support oil and gas investments, while two-thirds (66%) are supportive of renewables.

The campaign aims to raise public awareness of the impacts of the pension industry on the climate emergency and encourage UK schemes to end their investments in fossil fuel expansion.

Commenting on the launch, the star of the advert, Olivia Colman, said: “Fracking Hell, Oblivia Coalmine really is a nasty piece of work. But the scariest thing about her is that she represents something very real.

“That’s why this is such an important campaign. I hope everyone who sees this ad realises the shocking – but unintended – impacts of our pensions and makes their money matter. It really is one of the most powerful things we can all do to protect the planet.”

Make My Money Matter co-founder, writer and director, Richard Curtis, added: “I’ve seen some dark, dystopian characters in my career, and that doesn’t even include Hugh Grant in Love Actually. But I think Oblivia Coalmine is right up there with the worst.

“At Make My Money Matter, we hope this sinister performance by Olivia Colman highlights a more serious issue – that billions of pounds of our hard-earned pensions are driving the climate crisis.

“People across the UK want their money to help our planet, not harm it and all our pension schemes must now pay attention and take immediate and urgent action.”

To find out more about ‘greening’ your pension, visit Make My Money Matter.

[embedyt] https://www.youtube.com/watch?v=EeZwnnOkrvw[/embedyt]