Spielwarenmesse 2024 – the international toy fair held in Nuremberg each year – will be flying the flag for sustainability with the launch of a revamped ‘Toys Go Green’ exhibition.

Building on the success of past events, Spielwarenmesse 2024 and Sustainable Toys Action Consulting are joining forces to elevate Toys Go Green and what has been billed as ‘the world’s biggest exhibition exploring the landscape of sustainable play.’

The event space will feature a meticulously curated selection of sustainable toys, each a testament to the use of sustainable raw materials, durability, repairability, and a profound commitment to Planet Earth.

Attendees will have the opportunity to explore a diverse range of toys designed to minimize their environmental footprint through eco-design, recyclability, the use of natural and certified materials, and recycled and bio-based polymers. Additionally, the exhibition will showcase toys that transcend play to educate children about the environment and instilling a sense of responsibility for our planet’s future.

Distinguishing next year’s event from previous years however will be a roster of talks from sustainable toy brands, providing a rare glimpse into the visionary approaches shaping the industry’s green future. Attendees will also have the change to engage with the Sustainable Toys Action Consulting team – a group of sustainable toy experts ready to answer questions, debunk myths, and welcome everyone aboard the sustainability journey.

The team is made up of Products of Change members Sharon Keilthy and Sonia Sanchez alongside Harald Kaeb and Arco de Leeuw. Together, the team is on a mission to make ‘sustainable’ the norm for toys and support the industry in leading the way to a thriving future for children.