After launching its Caring for the Future page on its website, back in 2023, Addo Play has now evolved the area into a brand new sustainability hub to incorporate the company’s growing long-term sustainability strategy.
POC Member, Addo Play, says it has long been committed to protecting and improving the planet for future generations and the global communities with which it works, supported by Addo Play’s Caring for the Future strategy. Centred around its vision for a better future, the strategy promotes sustainable product and packaging design, ethical trading, responsible business practices, community engagement, and a culture of diversity and inclusion.
With its new revamped sustainability hub, Addo Play’s efforts are more thoroughly documented and explored, offering insights into the businesses strategy, including an open letter from the CEO, a timeline of key sustainability milestones over the last decade, and information about its partnerships with Sedex, the Soil Association, and Products of Change itself.
Roger Panton-Kent, head of quality assurance & compliance, commented, “POC has helped our understanding of the challenges and opportunities associated with sustainability. Our colleagues have regular access to networking events, webinars and training materials, which are helping us navigate a complex agenda and benchmark our activities against best practice.”
Addo Play’s hub is designed to be easy access and navigate, organised around the company’s three core sustainability pillars: sustainable design, by reducing the environmental impact of its products and materials and designing for longevity; responsible operations, adhering to strict guidelines for sourcing and maintaining safe working environments and supply chains; and community, through positive social impact and a diverse and equitable workplace.
Readers can explore detailed posts on sustainable packaging guidelines, product case studies, social media videos, compliance and responsible sourcing initiatives, and the ways Addo Play continues to support communities and causes close to its heart.
The hub will be updated regularly with new insights and examples, and can be accessed here.
