Helena Mansell-Stopher, founder and CEO of Products of Change, explains why the organisation supports the Brand & Lifestyle Licensing Awards, reports Tess Clayton, Licensing Source.

Why do you sponsor the B&LLAs?

“The B&LLAs are the premier awards ceremony celebrating excellence in the lifestyle and heritage sectors. It’s the perfect opportunity to connect with leading brands, engage with key retailers and gain insights into the latest trends shaping the industry. That’s why it’s such an important event for POC to sponsor.”

Why did Products of Change choose The Sustainability Brand Licensed Range Award as the category it would like to sponsor? 

“With just five years remaining to achieve the 2030 global climate goals, it’s crucial to spotlight the innovators driving sustainable change within the industry. These businesses aren’t just adapting, they are shaping the future of commerce.”

What’s your favourite thing about the awards?

“First and foremost, connecting with the industry, and also staying ahead of emerging trends and expanding our network to forge valuable partnerships.”

Why do you think companies and retailers working in the licensing space should attend the awards?

“The connections you build in person far outweigh multiple online calls – nothing beats face-to-face interactions for sparking ideas and forging new relationships. Events like this supercharge your learning and industry insights. I always come away from the B&LLAs feeling uplifted.”