Chinti & Parker, the British luxury knitwear brand has selected Peanuts as the face of a pioneering new collection of clothing – its first to feature the supply chain transparency tool, the Digital Product Passport.
The Digital Product Passport – facilitated by the leading technology provider, Fabacus – allows customers to access detailed information about the materials used, the production process, and the environmental characteristics of each garment.
It’s a technology that, simply by scanning a QR code, gives customers access and insights into the sustainability credentials of their purchase, empowering them to make conscious decisions that align with their values.
The first products range from Chinti & Parker to feature the DPP technology is an exclusive Peanuts capsule collection. The SS24 Peanuts collaboration not only showcases Chinti & Parker’s signature style but its dedication to environmental responsibility, marking a significant milestone for the company and its Earth Day celebrations this year.
Using Fabacus’ technology, the Digital Product Passport tracks approximately 100 data points from the creation to consumption of each garment in the range.
“Launching our Digital Product Passport initiative is a pivotal moment for Chinti & Parker. It’s a bold step towards a more transparent and sustainable future in fashion,” said Rachael Wood, co-founder and ceo of Chinti & Parker.
“By providing our customers with unprecedented access to the journey of each garment, we empower them to make conscious choices that align with their values.
“We’re delighted to launch this initiative with our new Peanuts collection. This programme not only reflects our commitment to transparency but reinforces our dedication to environmental responsibility. We’re redefining what it means to shop with purpose.”
Andrew Xeni, founder and ceo of Fabacus, added: “Our collaboration with forward-thinking brands like Chinti & Parker exemplifies our commitment at Fabacus to redefine the future of fashion and retail, with sustainability at the heart, using our technology to craft new, engaging, and innovative channels for consumer interaction.
“Through this execution, we are keen to demonstrate the ways in which consumer products companies can share information presented to the consumers that they have told us they want to see. In turn, by harnessing the power of this deep product data, we hope to foster more transparent, responsible, and connected experiences for brands and consumers alike, while bringing visibility to stakeholders.
“We’re incredibly excited to see this collection come to life.”
