The POC Toy Chapter dissects the toy industry’s sustainability journey and the progress it is making, in close discussion with the industry leaders in the space.

How much the consumer cares is a topic that gets batted around and conjures varying answers depending on who you ask. The overarching narrative, though, is that they are interested in sustainability, they do of course care, but when what is sustainable and what is affordable goes head-to-head, when it comes to toys particularly, affordability is the priority for the vast majority of consumers. But where they have the option and it is price parable, sustainability is a great selling point, a marker of quality, and provides a ‘halo effect’ to the toy brand they are buying from.

Read the full article here.