Chinti & Parker, British luxury knitwear brand, has utilised Digital Product Passports (DPPs) in its collaboration range with Sanrio’s Mr Men Little Miss. Using POC member, Fabacus’, DPP technology, built to revolutionise the licensing and retail industries, the passports will provide customers with in-depth insights into the origin, composition and supply chain journey of each garment.

Fabacus has collaborated with Chinti & Parker previously, and following the success of those projects, Chinti & Parker has brought Fabacus’ expertise into its collaboration with Sanrio, a global brand best known for Hello Kitty and Mr Men Little Miss, based off the best-selling children’s book series.

Andrew Xeni, founder & CEO of Fabacus commented, “We are proud to enable brands like Chinti & Parker to stay ahead of the curve, with Digital Product Passports becoming a legislative tool in driving transparency and accountability in the near future. Following our past successes together, this collaboration brings to life the benefits of connected product data, offering consumers visibility while demonstrating the possibilities for a more sustainable and informed fashion industry. We are proud to be using our technology and service to create new, innovative ways for brands to build trust and connection with their audiences.”

As DPPs edge closer to becoming an EU legal requirement, this initiative showcases how brands can lead the charge towards greater supply chain transparency and reflects growing consumer demand for responsible fashion. Every item of clothing in this collection sports a QR code, which the customer can scan to learn detailed information about the garment’s materials and sourcing, empowering the consumer to make informed and ethical decisions at point of purchase.

Rachael Wood, co-founder and CEO of Chinti & Parker commented, “Continuing our collaboration with Fabacus to integrate Digital Product Passports into this collection allows us to elevate the customer experience while staying true to our commitment to sustainability. It also aligns beautifully with the playfulness, innovation and creativity of the Mr. Men Little Miss designs.”

Silvia Figini, COO Sanrio EMEA, India and Oceania, Mr Men Worldwide added; “At Sanrio, we are dedicated to fostering happiness through our brands, and collaborations like this demonstrate how beloved characters can inspire positive change. We’re proud to see Mr. Men Little Miss championing transparency and sustainability through this exciting partnership.”

The Mr. Men Little Miss x Chinti & Parker collection features garments crafted from responsibly sourced materials, coupled with the brand’s own vibrant design style, combining “playful nostalgia with sustainable luxury,” says the company.