Introducing the latest item to our packed POC Conference agenda: ‘Marketing with Impact: Navigating EU Green Claims.’

Join Michelle Carvill and Gemma Butler, co-founders/directors and authors of the company and book Can Marketing Save the Planet?, for an insightful session on marketing with purpose.

Michelle Carvill, is a strategic marketer and sustainable marketing consultant and podcast co-host with Gemma. Can Marketing Save the Planet Ltd is on a mission to support responsible marketing through educating and supporting the approximate 10.6m marketers on the planet. Michelle is also a Certified Carbon Literate Trainer, together with Gemma, and created the first Carbon Literacy for Marketers training programme. Teaching at CIM and Judge Executive Business School, she has developed a number of training programmes focused on sustainable marketing. Michelle is a six times published author (four times in the digital marketing arena and twice in Sustainable Marketing). 

Gemma Butler is a champion of sustainable marketing and leadership. She is a twice published author, sustainable marketing consultant, Carbon Literate and, teaches sustainable marketing for CIM, Judge Executive Business School and the Direct Marketing Association Northern California. Former marketing director at the Chartered Institute of Marketing, Gemma develops qualifications and training focused on educating marketers and business across the world on their role in driving a more sustainable future.

Michelle and Gemma’s session at POCC with discus practical strategies to create impactful campaigns while staying compliant with the latest EU green claims guidelines and regulations. Attendees will learn how to align their marketing efforts with sustainability goals and make a positive difference.

The pair will also have a number of their books available at the show for purchase or signing. Their book is available to buy here, and is also on Audible.

Tickets are available to attend the POC Conference on 6 November here.

#POCConference