An exciting collaboration between two POC Members has brought the story behind Vincent Van Gogh’s famous sunflower paintings to life at the Van Gogh Museum in Amsterdam.

The Yellow House installation has been made from 182,109 LEGO bricks, and is comprised of five rooms, bringing to life the place where Vincent Van Gogh created his iconic sunflower paintings. The installation takes visitors through Vincent’s artistic journey in Arles, from his first inspiration by the colourful gardens, his friendship with Paul Gauguin, to his reputation as a master of colour and form.

The installation follows on from the two companies collaboration that began earlier this year, with the launch of LEGO Art Vincent Van Gogh – Sunflowers set.

“This installation represents a new highlight in our collaboration with the LEGO Group,” said Rob Groot, managing director of the Van Gogh Museum. “It offers a unique way to experience the stories behind Van Gogh’s masterpieces and connects art with the creativity of LEGO bricks in a very accessible way.”

The gallery is also hosting two workshops over the summer to accompany the Yellow House, and continue to build on its partnership with the LEGO Group:

• Say it with flowers – invites visitors to discover the symbolism of flowers from different cultures and build their own bouquet, inspired by the meaning behind Van Gogh’s flower paintings.
• Building and chatting – visitors can build LEGO sets while having conversations about art, creativity and connection, with conversation cards.

The Yellow House will be displayed in the Van Gogh Museum until 28 September 2025, after which it will be relocated to LEGO House in Billund, followed by LEGO World in Utrecht.

Meanwhile, Products of Change is hosting a meeting in Amsterdam on Wednesday 9 July, where a cohort of POC Members, from local retailers to brands and licensees, based out of Amsterdam and the surrounding regions, will come together for a day of discussion and collaboration.

Hosted by POC Member, Difuzed, Products of Change will deliver a meeting looking at how attendees are navigating regional specific issues and opportunities as well as spotlighting and building upon local innovations and partnerships that are driving the industry forward.

Alongside the Van Gogh Museum, other confirmed attendees include SBTi, Dayrize, Difuzed, Wildbrain CPLG, World Fair Trade Organisation, HMZ, and License Connection

Are you a POC Member based in the Netherlands or mainland Europe and interested in attending? Register now to join this exclusive meeting, complimentary to POC Members.