Following the SpongeBob SquarePants takeover of the Lush Kitchen Box last month, the bath and beauty specialist has finally unveiled the full, global SpongeBob SquarePants line-up ahead of its big launch on Thursday, 29 June.
Developed in partnership with Nickelodeon and Paramount Consumer Products and the SpongeBob SquarePants: Operation Sea Change initiative, the entire collection is designed to encourage shoppers to consider the sea and choose plastic-free.
According to Mintel, plastic pollution remains one of the top three concerns for consumers when it comes to environmental issues in the last two years.
Lush has a long history with sustainable manufacturing processes. Its co-founder and inventor, Mo Constantine is responsible for developing many of the mainstream products we see across the cosmetics industry today, such as the shampoo bar in 1987 and bath bomb in 1989. Lush also revolutionised the bar of soap in the 1980s by innovating a hand pouring method that was completely animal fat free. Today, 60% of Lush’s sales are entirely packaging-free.
“We love soap! So, to create a plastic free range of products on behalf of SpongeBob SquarePants, an iconic character, series, and brand, representing an undersea world that we are all trying to protect, was an obvious fit for Lush,” said Melody Morton, Lush Concepts Creative Director.
“We had so much fun with this collaboration and the Krabby Bathy is a new innovation for us – a hybrid soap, bath bomb, and bubble bar. We think the fragrances are extra special, think tropical, pineapple, and coconut, dreamy combinations that are unique to this range.”
Featured in the new global collection is the SpongeBob Soap and SpongeBob Bath Bomb, the Surprised Patrick Bath Bomb, the Squidward Bubble Bar, a Home Sweet Pineapple Body Balm, and the Krabby Bathy Bath Gift.
“Partnering with Lush on creative, fun, and plastic-free products is the perfect way to make an additional impact with the SpongeBob SquarePants: Operation Sea Change initiative to protect the world’s oceans and its inhabitants,” said Veronica Hart, executive vice president, global franchise planning and consumer products marketing, Paramount Consumer Products & Experiences.
“The vibrant world of SpongeBob SquarePants lends itself perfectly to the colourful world of Lush, and we’re so excited to work together to bring awareness to this issue.”
