Barbie has become the latest global icon to hop into the bath and beauty business with the sector specialist Lush and the launch of a limited-edition collection of soaps, scrubs, bath bombs, and accessories.
Made by hand, the Barbie x Lush Collection features ‘naked’ products that arrive packaging-free (including soaps, bath bombs, and bubble bars) as part of Lush’ mission to combat over-packaging by developing products that can be sold without it.
Products that do arrive in packaging will be part of the brand’s closed-loop recycling programme, Bring It Back, which encourages customers to bring their empties to a local Lush shop for money off their same day purchase. Five empty pots collected and returned will earn customers a free Fresh Face Mask.
Alongside a collection of barbie Bath Bombs, Bubble bars, Shampoos, and Soaps is the Barbie Hair Comb – a pink comb made in collaboration with Barbie and Handle London from recycled plastic.
“Partnering with an icon like Barbie is truly a dream come true for Lush. Barbie continues to push boundaries and doesn’t let anyone underestimate her abilities,” said Melody Morton, creative concepts director at Lush Cosmetics.
“We imagined what Barbie’s self-care routine would look like and created this range, meant to be used and loved by all. The collection is for everyone who wants to embrace the power of the colour pink.”
The Barbie x Lush Collection will launch in Lush stores and online from August 10th.
The Barbie x Lush Collection is the latest in a recent string of successful licensing partnerships for the cosmetics brand that got kickstarted with the launch of a Super Mario Bros. Movie collection of bath bombs in partnership with Universal.
Paramount Consumer Products has too tapped into the expertise at Lush to develop and launch a collection of SpongeBob SquarePants soaps and bath bombs, all of which are packaging-free, as part of the brand’s Operation Sea Change campaign.
