Magic Light Pictures has extended its partnership with Forestry England to bring Zog – the literary dragon based on the book by Julia Donaldson and Axel Scheffler – to a new family activity trail and free interactive app.
The campaign will encourage youngsters to learn about how they can care for the forest and how the forest can care for them.
Magic Light Pictures animated feature, Zog, follows the adventures of the clumsy titular hero as the dragon learns the essential life lessons such as flying, roaring, and capturing princesses. Through the campaign, Forestry England is inviting kids into the forest to learn essential lessons in a similar way.
Though presumably, fewer captured princesses.
Kids will be able to grab a Zog trail activity pack before starting off on the trail to complete fun challenges to collect golden stars. They can also pop on the magic glasses to look for hidden letters along the way to solve a word puzzle.
A new augmented reality app, developed by Arcade, has been launched to complement the trail. Called Zog: A Forest Adventure, the app features bonus activities to complete.
“It’s so exciting to see that the new family activity trail is helping children develop skills to care for their wellbeing and care for our forests,” said Ellen Devine, wellbeing projects manager at Forestry England.
“Playtime is so integral to children’s mental health, and they can also learn so many valuable lessons through play. The new Zog trail provides an excellent opportunity for children to get out in nature and learn all the lessons that little dragons need to know.”
Alex Sanson, senior brand manager at Magic Light, added: “Forestrty England sites offer the perfect classroom for budding little dragons. The new Zog trails offer a great opportunity to young explorers to learn about all the wonderful ways our forests can look after us and how we can look after them.
“The AR app adds a fun extra element so that children can explore the character, the story and the forest in a new way.”