Next in POC’s Chapter editorial series is Paper, which is experience a decidedly positive momentum towards responsible fibre sourcing, content creation, and some very exciting innovation.

The paper industry provides the perfect battleground for sustainability progress; not only is there the footprint reduction of the physical products – chiefly paper – that make up the books, magazines, greeting cards, calendars, diaries, stationery, gift wrap, but there is the additional level of the content itself. Creating less of a direct environmental impact but with boundless opportunity to have indirect positive impact, by the implicit – or indeed explicit – behaviours that it highlights, normalises and encourages.

This doesn’t mean being preachy, but means considering how content that is published should be read and met in the current state of the world. It is that storytelling potential.

And we also see in this Chapter how that is done beyond the written word, by clever and innovative fibre choices to engage consumers on the product’s creation and get them to consider the material that went into it. It is an exciting area for sustainability, and this Chapter highlights the progress made, the innovations forged, the legislation that is springing challenges and opportunities, and the tenacity of companies to tread the path towards a more sustainable paper industry.

Read it here:

You can also read the Toy Chapter and Fashion Chapter here.