The NFL Players Association has established its own Green Team to help drive the operation’s sustainability strategy, marking its first step towards implementing sustainable development across the company.

Its formation coincides with the appointment of NFL Players Inc’s president, Steven Scebelo, to the role of US Sports Ambassador for Products of Change. Steven will use the Association’s position of influence to encourage sustainable development within the US sports licensing sector.

It’s a similar role the NFLPA sees itself playing to take sustainability to audiences across the world. The business wants to harness the power of sport and the reach of its athletes to act as ambassadors for sustainable development and environmental ambitions.

“Our players enjoy a position of influence. Pairing that with causes they have affinity with is a great way to take this conversation far and wide,” said Steven.

“I’m pleased to join the POC community as US Sports Ambassador and look forward to helping drive sustainable development across the licensed sports consumer goods sector here in the US.

“Meanwhile, our Green Team will drive those efforts here at the NFLPA as we learn and develop along this journey together.”