Mattel has lifted the lid on a brand-new Matchbox die-cast vehicle made from 95% recycled metal and 81% mass balance plant-based or recycled plastic.

Launched to celebrate the grand unveiling of the all-new electric Mercedes Benz G 580 with EQ technology, the Matchbox exclusive replica features ‘true to life details’ in one-of-a-kind packaging signifying Matchbox’s direction of travel.

“We’re thrilled to be celebrating an iconic brand like Mercedez-Benz, which has continued to break boundaries in the electric vehicle space culminating in this momentous release of the first Mercedez-Benz all-new electric G-Class,” said Roberto Stanichi, global head of vehicles at Mattel.

“We can’t think of a better way to mark the occasion than with the exclusive Matchbox die-cast release. We can drive toward a better future together as we stay committed to using more sustainable materials while simultaneously bringing fans realistic replicas of their favourite cars.”

The Matchbox Mercedez-Benz all-new G-Class die-cast car expands on Matchbox’s Driving Toward a Better Future campaign, introduced in 2022. The initiative champions greener play experiences by integrating electric vehicles in its product range, aligning with its goal to achieve 100% recycled, recyclable, or bio-based plastics in both toys and packaging by 2030.

Later this year, Mattel will release a Matchbox Moving Parts Series version of the new die-cast car. This will feature a Manufaktur classic grey non-metallic and movable doors to provide the air of authenticity. All Moving Parts vehicles are made using recycled metal and a minimum of 51% mass balance bio-based or recycled plastics.