Peppa Pig swapped muddy puddles for the British coastline this month with the launch of branded beach-clean activities, resources, and a George at Asda clothing line in celebration of World Oceans Day.
Partnering with Cleaner Seas Project and the online learning platform, Twinkl, Hasbro delivered a series of rubbish-sorting activities and educational games to teach kids the importance of maintaining a healthy ocean.
Launched to coincide with the United Nations’ World Oceans Day on Wednesday, 8th June, the partnership witnessed a further ten beach and river clean-ups take place across the country. The initiative was launched in response to the latest figures on ocean pollution. These reveal that 32 per cent of the 78 million tonnes of plastic packaging produced annually is left floating in our oceans.
“Peppa Pig’s World Oceans Day partnership with Cleaner Seas Project aims to inspire little ones on how to take small steps to reduce waste in our oceans,” said Marianne James, vp EMEA consumer products at Hasbro.
Asda marked the occasion with a line of Peppa Pig x World Oceans Day clothing developed by George. It features ocean-themed designs produced using sustainable and recycled materials.
“Asda is an important partner to Peppa for many reasons; a key one is the values we share,” said Marianne. “We’ve worked closely to build more sustainable products across our everyday business and elevate them at key moments.
“World Oceans Day is an example of coming together with incredible partners such as Cleaner Seas and Twinkl, as well as with key licensees who share our passion, to educate our consumers about how they can help.”
The Peppa Pig partnership was reported on in the very first Products of Change magazine, the Summer Sustainability Edit which was launched last week. To read the story and many others like it printed within the pages of the industry first publication, click here.
