The house wears specialist and certified B Corp, Pure Table Top has teamed with Dunelm and the Cornish seafood business, Rockfish to create a collection of tableware and kitchen textiles that embody the brand’s commitment to the environment.

Founded by the restaurateur, food writer, and ambassador for the Marine Stewardship Council, Mitch Tonks, Rockfish is a unique business which catches, processes, and serves local seafood at nine coastal locations across the Southwest with a mission to change the way people experience fresh fish through sustainably managed fishing.

To uphold the brand’s environmental ethos, Pure Table Top has created a collection of 30% recycled ceramic mugs and nibble bowls and recycled mix cotton and polyester kitchen textiles presented in plastic-free, FSC or recycled card packaging.

Part of its mission to reduce the impact of its packaging and encourage eco-design, Pure Table Top recently submitted its waste packaging data in line with the UK government Extended Producer Responsibility regulations. The business also engages with the Science Based Targets initiative to reduce emissions by 50% by 2030 and reach net zero by 2050.

In October last year, Pure Table Top worked with the Products of Change team to showcase its environmentally conscious ranges at Brand Licensing Europe.

“Being a part of Products of Change gives us access to industry experts who are able to share knowledge and challenge our ways of thinking,” said Lucie Taff, Pure Table Top’s head of sales and marketing.