On both sides of the globe, toy manufacturers have been competing in the coveted toy awards at both Melbourne and New York Toy Fair, and the results are in, with a good number of POC Members taking home prizes.
New York Toy Fair has just come to a close after four days at the Jacob K. Javits Center. Last Friday (28 Feb), the 25th Anniversary Toy of the Year (TOTY) Awards were held. Proceeds from the awards programme and event supports The Toy Foundation (TTF). Winners listed below, with POC Members in bold.
Transformers One Power Flip Optimus Prime (Orion Pax) (Hasbro, Inc.): Action Figure of the Year
Deddy Bears Plush in Coffin (Innov8 Academy): Collectible of the Year
Gecko Run: Marble Run (Thames & Kosmos, LLC): Construction Toy/Playset of the Year
Mini Brands Create MasterChef (ZURU, Inc.): Creative Toy of the Year
12″ Rainbow Brite Doll (The Loyal Subjects): Doll of the Year
National Geographic Epic Circuits Science Kit (Blue Marble): Educational Toy of the Year
UNO Show ’em No Mercy (Mattel, Inc.): Game of the Year
LEGO Ideas JAWS (LEGO Systems, Inc.): Grown-Up Toy of the Year
Scan & Sort Grocery Cart with Lights and Sounds (The Radio Flyer Company): Infant/Toddler Toy of the Year
Bluey (BBC Studios): License of the Year
PoppinColorz Hydra 2-in-1 Blaster (South Beach Bubbles): Outdoor Toy of the Year
Emotional Baggage (Solobo Toys): Plush Toy of the Year
Melissa & Doug Sort, Stock, Select Wooden Vending Machine Play Set (Spin Master Corporation): Preschool Toy of the Year
HEXEL (Plus-Plus USA): Specialty Toy of the Year
RealFX Disney Stitch Puppetronic (WOW! Stuff): Tech Toy of the Year and Toy of the Year
RoboRails: The Robot Monorail System (Thames & Kosmos, LLC): Vehicle of the Year
Australian Toy Association Awards 2024
The 2025 Australian Toy Hobby and Licensing Fair, also closes today after four days at the Melbourne Convention and Exhibition Centre.
The ATA 2025 Award Winners are as follows, with POC Members highlighted:
Action Product of the Year
Winner – Jada Godzilla X Kong: Heat-Ray Breath Godzilla Remote Control Figure by Ikon Collectables
Australian Development Product of the Year
Winner – Little Live Pets Really Real Puppy by Moose Toys
Collectable Product of the Year
Winner – Pokemon TCG: Scarlet & Violet Surging Sparks Elite Trainer Box by Banter Toys & Collectibles
Construction Product of the Year
Winner – LEGO ® Star Wars™ R2-D2™ by LEGO ®
Craft & Activity Product of the Year
Winner – Doctor Squish Squishy Maker Glow Edition by Jasnor
Doll of the Year
Winner – Magic Mixies Pixlings & Pegacorn Pack- Unia The Unicorn Pixling and Rainbow Star The Pegacorn Pet by Moose Toys
Educational / STEAM Product of the Year
Winner – MAGNA-TILES microMAGS 26-Piece Travel Set by Johnco
Electronic Product of the Year
Winner – Pets Alive Mama Duck & Baby Surprise by All Brands Toys
Game of the Year
Winner – UNO Show’em No Mercy™ by Mattel
Hobby Product of the Year
Winner – LEGO ® DC Batman™: The Classic TV Series Batmobile™ by LEGO ®
Infant/Pre-School Product of the Year
Winner – The Toniebox by Tonies
Outdoor Product of the Year
Winner – Razor Crazy Cart Shuffle by The Brand Exchange
Plush Product of the Year
Winner – VTech Snugglepillar by Vtech Electronics
Specialty Product of the Year
Winner – Palm Pals by Cotton Candy Imports
Overall Product of the Year
Winner – The Toniebox by Tonies
ENVIRONMENTAL AND SUSTAINABILITY AWARD
Winner – PlanToys Wave Stacker by Modern Brands
2025 JUDGES’ CHOICE AWARD
(0-6) Winner – VTech 3-in-1 Mow and Grow Tractor by VTech Electronics
(7-12) Winner – Gui Gui Single Pack by Moose Toys
(Kidult) Winner – Sling It by U. Games Australia
2025 KIDS CHOICE AWARD
(4-6) Winner – Ollyball by Headstart
Go Play! Bubble Megaphone by Loumet
(7-12) Winner – ZipString Luma – Product Management Group Australia
LICENSED PROPERTY AWARDS
Overall License
Bluey – BBC Studios
Best Promotional Campaign
Winner – Chadstone x Hello Kitty Activation by Haven Global
Pre-School License
Bluey – BBC Studios Australia
Boutique License – Entertainment and Characters
Winner – Sesame Street by Haven Global
ATA RISING STAR AWARD
Adrian Spagnuolo – ToyMonster
