The annual Brand & Lifestyle Licensing Awards (B&LLAs) are set to be held The Royal Lancaster Hotel, Lancaster Terrace, London on Thursday 24 April 2025. Once again, Products of Change is sponsoring the sustainability award, for which there is still time to enter!

The B&LLAs recognise and award excellence in product innovation, brand licensing management, as well as retail execution within the ever-evolving brand and licensing sector.

Launched in 2016, The B&LLAs gives the brand and lifestyle licensing and retail sector an opportunity to be recognised and rewarded separately to the massive character and entertainment licensing sector which is covered by The UK Licensing Awards in September.

The awards are FREE to enter and all entries are made digitally. Click here to begin entering. The closing date for entry submission is Thursday 6th March 2025.

The winners of the awards will be revealed at a lavish afternoon event held at The Royal Lancaster Hotel, Lancaster Terrace, London on Thursday 24 April 2025, that will be attended by over 500 retailers, licensees, brand owners and representatives. 

Products of Change is sponsoring the Sustainability Brand Licensed Range Award which celebrates a brand licensed product/range’s credentials on the sustainability front. Entries can be for a single product or range (of any type). It can involve collaborations, but a brand licence (non-entertainment) has to be part of this. The entry has to have been on sale or visible in the UK between 1 January 2024 to 31 December 2024, though it can have had a presence elsewhere in the world too. Products/ranges can be entered into this award as well as in another category.

Previous winners of the award have included Van Gogh Museum Sneaker Collection from Cariuma (2024); Natural History Museum X Dunelm Collection from Dunelm (2023); and Eden Project Compostable Coffee Capsules from Fresh Coffee Shop (2022).

There is still time to enter  here, or visit the B&LLAs website for more information.

The B&LLAs are owned and organised by Max Publishing which has a pedigree in licensing with The UK Licensing Awards, The Licensing Source Book and LicensingSource.net.