Products of Change members, Pure Table Top and Fabacus have forged a new strategic partnership to roll-out a new Digital Product Passport pilot initiative across Pure Table Top’s portfolio of consciously crafted, luxury tableware.
Supplying many of the UK’s top retailers and operating direct to consumer, from next year, a select portfolio of Pure Table Top products will feature Fabacus’ scannable Digital Product Passport technology, allowing consumers to engage with the product’s sustainability credentials by gaining a full view of where the purchase has come from, as well as the supply chain information on how the product came to be produced and sold off shelf.
“As a certified B-Corp, Pure Table Top already demonstrates the importance of sustainability practices, particularly surrounding the materials used for both products and packaging, and this innovation will allow consumers to follow that journey – from source to supper!” read a post issued by Fabacus across social media this morning.
The technology and data service specialist, Fabacus first launched its Digital Product Passport pilot with the ethical fashion brand Nobody’s Child in 2023, applying to technology in the first instance to a selection of clothing produced in partnership with Fearne Cotton’s Happy Place brand. Since then, the company has begun taking its DPP pilot technology into the wider licensing space, having teamed with Chinti & Parker on a collection of Peanuts apparel.
The team’s partnership with Pure Table Top was officially unveiled last month at the Exclusively Show with a showcase of the collaborative efforts giving retail and ecommerce buyers the chance to see what kind of impact Fabacus’ Digital Product Passport technology can have on the housewares sector.
New insight from ABI Research estimates that over 62.5 billion digital product passports will be developed and in use across the apparel sector by 2030, driving revenues of an estimated $1.59bn in software and IT designed to accelerate traceability and positive change in the fashion industry.
By 2030, all apparel sold in Europe will require a Digital Product Passport (DPP) due to incoming mandatory regulations folding into the Ecodesign for Sustainable Products Regulation and the wider European Green Deal. Stated in ABI’s research is that while early adopters of the technology are emerging across sectors including batteries, vehicles, textiles, and chemicals, the greatest momentum is currently coming from sporting brands.
The European Union is currently leading the way with Digital Product Passports to provide comprehensive product data across the value chain. Forward-thinking brands will use DPPs to identify supply chain issues, reduce overproduction, verify compliance and authenticity, and create branded resale ecosystems.
Europe will be the first out the gate with mandatory DPPs in effect across all apparel by 2030. North America, Asia Pacific, and other regions will then follow, starting with luxury and big-brand apparel before expanding to the mass market as suppliers.
Using its Xelacore technology, Fabacus’ pilot Digital Product Passport tracks approximately 100 data points from the creation to consumption of each garment or product in the ranges to which it is applied.
Through such partnerships like those with Chinti & Parker, Nobody’s Child, and now Pure Table Top, the Fabacus team continues to display a commitment to “redefine the future of fashion and retail, using its technology to “craft new, engaging, and innovative channels for consumer interaction.”
Andrew Xeni, founder and ceo of Fabacus, said: “Through this execution, we are keen to demonstrate the ways in which consumer products companies can share information presented to the consumers that they have told us they want to see. In turn, by harnessing the power of this deep product data, we hope to foster more transparent, responsible, and connected experiences for brands and consumers alike, while bringing visibility to stakeholders.”
