Green Claims
Recent developments in green claims and greenwashing regulations highlight a global shift toward greater transparency and accountability in environmental marketing.
In the European Union, the proposed Green Claims Directive aims to standardise the substantiation and communication of environmental claims, ensuring they are reliable, comparable, and verifiable.
Similarly, the United States is experiencing a rise in greenwashing litigation, particularly concerning carbon-neutrality and related sustainability claims.
The UK’s Competition and Markets Authority (CMA) has implemented the Green Claims Code to ensure businesses make accurate and transparent environmental claims about their products and services.
These regulatory advancements reflect a broader commitment to combating greenwashing and fostering authentic environmental responsibility across industries.
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