POC Member, The Science Museum has been recognised by Paramount, another POC Member, for its Star Trek 60 Pop-Up Shop.
The Science Museum has been awarded Retail Initiative of the Year at the Paramount Consumer Products & Experiences UK Summit 2026, in recognition of its highly successful Star Trek 60 Pop-Up Shop and anniversary retail programme, which celebrates six decades of one of the world’s most influential science fiction franchises.
Working closely with Paramount Consumer Products & Experiences, the Science Museum developed a distinctive range of exclusive anniversary merchandise available through the pop-up shop and online. The collection included limited-edition collectible coins, anniversary gift sets, exclusive clothing, premium drinkware, accessories and model spacecraft, alongside a range of products created specifically to commemorate the milestone anniversary.
The award acknowledges the museum’s innovative approach to fan engagement, combining exclusive merchandise, immersive retail experiences and a wider programme of public events to mark the 60th anniversary of Star Trek. The dedicated pop-up shop formed part of the Science Museum’s significant Star Trek at 60 programme, which brought together a free museum trail of screen-used props and costumes from the franchise, two special Star Trek Lates, a world-first season screening all thirteen feature films, including the Kelvin Timeline films in IMAX format.
Davide de Matteis, head of retail at the Science Museum, said: ‘We’re proud to receive this award from Paramount Consumer Products & Experiences. The Star Trek 60 Pop-Up Shop has been a fantastic opportunity to bring together retail, storytelling and fandom in a way that felt authentic to both the franchise and the Science Museum. Our team has worked hard to create a destination that celebrates Star Trek’s enduring cultural impact while offering visitors exclusive products and memorable experiences. This award is a testament to the creativity, passion and collaboration of our retail, licensing and visitor experience teams, as well as our strong partnership with Paramount.’
The Star Trek at 60 programme explored the franchise’s longstanding relationship with science, technology and innovation, themes that align closely with the Science Museum’s mission to inspire future generations through science and engineering.
Dr Glyn Morgan, head of collections and principal curator at the Science Museum, said: ‘Star Trek has invited audiences to be curious explorers for decades, a mission we know something about at the Science Museum. Star Trek as a cultural phenomenon has played a real role in changing the world of STEM, from inspiring technical innovations to encouraging a generation of modern astronauts.’
The award was presented at Paramount Consumer Products & Experiences’ annual UK Summit, which brings together leading retailers, licensees and partners from across the licensing industry to celebrate outstanding achievements and showcase future opportunities across Paramount’s portfolio of global brands and franchises.
The Science Museum’s success reflects the growing importance of experience-led retail within cultural institutions and demonstrates how museums can engage audiences through compelling franchise partnerships that connect popular culture with education, science and innovation.
The Star Trek Pop Up Shop and free Star Trek Warp Trail is open at the Science Museum in London until 13 September 2026, with a special Star Trek Lates taking place on 8 September and merchandise also available from the museum’s online shop.
