The impact scoring platform Dayrize will be heading to the Sustainability in Licensing Conference next month to showcase its collaborative work with Pure Table Top and the housewares brand’s efforts to get the measure of the environmental impact of every product in its portfolio.
The Dayrize team will use the ongoing collaboration to highlight the growing demand from customers and retailers for greater insight and transparency on the supply chains behind the products found on shelves today. The team has been working with Pure Table Top to assess its portfolio of products and to eventually give each and every one of them a ‘sustainability score’.
The platform produces accurate measurements on areas such as how much carbon was produced, how much water was used, what biodiversity loss was suffered, and whether workers were treated fairly within the making of each product.
Dayrize will demonstrate to attendees of the Sustainability in Licensing Conference next month how – through its technology – businesses can now have real conversations about where the impact really sits in the products they make and sell at scale.
“It’s always been one of our biggest sustainable goals, and Dayrize’s technology allows us to achieve that,” said Lucie Taff, head of brands and marketing at Pure Table Top. “This is a company whose technology accurately measures the environmental impact of our individual pieces.”
The process sees Pure Table Top collect all data on materials, packaging, and processes used to create and deliver its products from its network of designers, suppliers, and logistics providers and send it directly to Dayrize.The tech partner then compares this data to the market and industry standards to give it a holistic score from one to 100 as well as scoring against five sustainability subcategories. The higher the score, the more sustainable the product is deemed by the environmental experts to be.
“Up until now, this has been out of reach for companies big and small because of the complexity of understanding impact through the supply chain, but now technology can provide accurate assessments even with limited data,” said David Kilbey, global partnerships lead at Dayrize.
The timing is perfect. Incoming regulations will mean that from 2024, brand owners and supply chains will need to start supplying impact data on all their products. The legislation will start with the battery market before moving onto textiles. It will be just a matter of time before it is rolled across all product sectors and supply chains.
“The good news is, there are software solutions that can help companies navigate the regulatory requirements,” said David. “And although this change will create some extra work for companies, those that embrace the changes can turn them into a competitive advantage.
“Buyers and customers are not looking for brand owners and manufacturers to create perfect products. What they are looking for are companies that are addressing the impact through their supply chain. Companies that don’t get started now risk falling foul of regulators, but more importantly, they risk being out positioned by their competitors who embrace the journey and use it as a competitive advantage.”
Dayrize will be talking about its ongoing work with Pure Table Top at this year’s Sustainability in Licensing Conference when it makes its return to the Royal Geographical Society in London on Wednesday, 8 November.
Both in-person and digital-only tickets are available to book now.
