POC Member, The Smiley Company, and Anya Hindmarch have continued their decade-long collaboration with a new collection for Smiley’s more-sustainable Future Positive range.
Since 2014, the two brands have collaborated to bring playful and innovative designs to life, celebrating optimism, self-expression, and sustainability. Smiley’s Future Positive is a movement dedicated to inspiring optimism, sustainability, and meaningful change within the consumer products industry.
This season’s collection introduces a range of accessories using recycled materials to bring together Anya Hindmarch’s designs with Smiley’s iconography:
- “I Am A Plastic Bag” Pochette Wink in Marine Recycled Canvas with Smooth Eco Leather – A more responsible statement piece crafted from recycled materials.
- “I Am A Plastic Bag” Zipped Tote Wink in Marine – A chic, eco-conscious tote perfect for everyday use.
- Ear Pods Pouch Wink in Lemon Curd Recycled Canvas with Yellow Jade Smooth Eco Leather – A compact and sustainable way to store earbuds.
Ross Wilson, chief product officer – fashion, from The Smiley Company shared, “Our collaboration with Anya Hindmarch is built on a shared commitment to creativity, sustainability, and luxury. By combining Anya’s craftsmanship with SmileyWorld’s iconic imagery, we have been able to create a collection that is not only playful but also speaks to the future of luxury quality standards. Together, we are proud to offer accessories that reflect a positive and more responsible outlook for tomorrow.”
The collection also includes a new range of leather products, such as a cardholder, journal and zip pouch, that whilst don’t qualify for Future Positive, are produced by gold standard tanneries.
For more information, visit www.anyahindmarch.com and follow @anyahindmarch and @smileyworld on social media.
