Earlier this year, Pure Table Top revealed its brand new tableware collection in partnership with the Eden Project, featuring its very own digital product passports (DPPs).
Through their Products of Change Membership, Pure Table Top, the Eden Project, Fabacus, and Dayrize collaborated together to achieve this world first feat: a DPP on a commericially available homewares product. And last week we celebrated this achievement with the Pure Table Top team and their partners at a launch party of the new range.
Products of Change founder and CEO, Helena Mansell-Stopher, led a panel discussion at the launch event, with Jason Singh, head of sustainability, Pure Table Top; Austin Simms, CEO, Dayrize; Will Powell, founder, FutureShift; and Andrew Xeni, founder, Nobody;s Child & Fabacus, who shared their expertise on the creation of the range and how it looks to the future and the legislation that is impending.
Tanith Sellicks, founder of Pure Table Top, opened the evening with the statement that “Life used to be simple,” before we had to worry about climate impact and legislation, “But we can’t go back – we all need to do more.” By being ahead of the race with the first homewares DPP, Pure Table Top hopes to bring its retail customers on the journey with them.
Quoting Louisa Ziane from Toast Ale, Tanith then said, “To change the world you have to throw a better party than those destroying it,” which very much felt like the atmosphere of the evening on the beautiful sun-soaked roof-top restaurant in London.
Peter Stewart, chief purpose officer at the Eden Project, then took to the mic, explaining that the Eden Project in itself is a symbol of “what we can do if we all come together.” He added that this partnership with Pure Table Top feels the most of its time that it has been involved in – “Doing stuff for nature is good for the economy.”
The panel then discussed the value of B Corp, and its structure as one part environmental, and three parts people, which is why internal cohesion is so essential; “If you don’t have the culture right, none of this is possible,” said Andrew. B Corp certification allows companies to be that bit more prepared when it comes to reporting and adhering to legislation, however, Austin added that “Some companies get so bogged down with reporting they forget to action,” which is why technology, like what Dayrize offers, is the solution to make it easy and allow companies the time to do the actioning.
Andrew explained that the DPP is an incredibly powerful tool to be able to speak directly to consumers and help them make informed decisions; “If you do it correctly, and with conviction, there is huge ROI,” said Andrew. It offers visibility, and therefore accountability, and, as a result, added Will, “unauthentic sustainability will be fazed out.”
