The LEGO Group and Disney join POC’s special BLE 2024 panel discussion

LEGO's Jakob Max Hamann and Disney's Anna Halford

The LEGO Group and Disney join POC’s special BLE 2024 panel discussion

The LEGO Group and The Walt Disney Company will be joining a special panel session curated and hosted by Products of Change to take a deep dive in to the topic of sustainability within the global brand licensing industry this Brand Licensing Europe.

Revealed in a newly announced line-up of speakers taking to the stage at BLE – Europe’s largest trade show dedicated to the brand licensing sector – The LEGO Group’s senior manager of business development and sustainability governance, Jacob Max Hamann and Disney’s associate principal council, Anna Halford will join an already announced line-up of licensing industry and sustainability specialists for the afternoon session.

The discussion – titled Mapping a Sustainable Pathway: How the Industry is Adapting to new Demands – will take place at 4pm on Wednesday, 25th September and will run for 45-minutes as Products of Change founder, Helena Mansell Stopher navigates the panel through the subject of industry sustainability and the encouraging steps being taken by many.

Representatives from The LEGO Group and The Walt Disney Company join a previously detailed panel line-up that includes David Boyne, managing director of Bravado; Jeremy Orriss, director of licensing at Diffused; and Michelle Papayannakos, sustainability director at Paramount UK.

To register your place at the session follow this link to the Products of Change events page. The panel session is anticipated to be a warm-up to the this year’s Products of Change Conference – Sustainability in Brands, Licensing, Products and Retail which will be making its return to the Royal Geographical Society in London this November.

Tickets are available now to the Products of Change Conference and Products of Change Members are reminded they will receive a 20% discount on in-person and digital only prices.

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