Universal Music Group has formed a new UMG Global Impact Team – which includes the appointment of its first chief impact officer and head of sustainability – to enact and amplify the company’s vision for positive change through community engagement, environmental sustainability, events, and special projects.
Susan Mazo, UMG’s EVP of social responsibility, events, and special projects has been promoted to EVP, chief impact officer, bringing nearly 30 years of industry experience. Having joined UMG in 2014, Susan has been a leader in the fields of sustainability, charitable giving, and community engagement.
Meanwhile, the global music entertainment company has tapped Dylan Siegle – a music journalist and most recently the SVP of Sustainability at GreenBiz Group where she headed up its global sustainability events – as the group’s SVP, head of sustainability.
In making the announcement, Sir Lucian Grainge, chairman and ceo of Universal Music Group, said: “The formation of the Global Impact Team reflects our commitment not only to accelerating our work in these critical areas but to do so in a way that leverages the experience and talent of these exceptional individuals to drive positive impact across our company, our industry, and in the communities in which we serve.
“With this new structure we are ensuring that these functions are not siloed, but rather positioned to meaningfully influence all aspects of our global strategy.”
UMG has also appointed Inside Projects, a strategy and marketing agency specialising in social impact, as its exclusive partner within the music industry to advise the Global Impact Team and the company across communications, public policy, and artist and shareholder relations.
About her new role at UMG, Susan Mazo, said: “I am honoured to take on this new role and work alongside such an incredible team who have all been leaders in their respective fields. Through our work we’ve demonstrated that sustainability, community engagement, and corporate social impact go hand-in-hand with delivering positive results for our employees, artists, and shareholders.
“With the next evolution of our team and structure, and with Sir Lucian’s constant encouragement and focus, I am excited to create and implement a new approach that unites all the efforts in a way that will amplify UMG’s global impact and brand resonance given our unique position to enact positive change.”
