Volkswagen has signed an exclusive partnership with ZAG and Mediawan Kids & Family that will see the popular Ladybug and cat Noir promote the car-makers new electric vehicle line.
The partnership has been brokered in the lead up to the release of Miraculous: Ladybug & Cat Noir, The Movie – the upcoming animated superhero family movie.
“E-mobility is cool and it is exciting. This is a perfect match with the characters and the story. We are thrilled that the movie’s beloved characters will experience their adventures with different fully electric cars of our Volkswagen ID family,” said Volkswagen’s chief marketing officer, Nelly Kennedy.
Miraculous: Ladybug & Cat Noir, The Movie will launch on Netflix on 28 July and in select countries theatrically this summer. The Miraculous TV series is currently in its fifth season.
In the superhero blockbuster, fully electric vehicles are integrated in a meaningful way into the storyline. The car o the ID family have been designed to fit the look and feel of the movie in close collaboration with the designers of the movie animation.
Volkswagen has taken the lead in the transformation toward electric mobility and has prepared the way for this as early as 2016 with a clear commitment to the Paris climate goals. The company plans to become climate neutral by 2050.
“From the very beginning of the incredible adventure of the film, the collaboration with Volkswagen appeared to us as a natural fit. Our two brands have many values in common. Transmitting the values of a better world is also our responsibility as producers,” stated Aton Soumache and Emmanuel Jacomet, producers of the film.
“With my creative team, I had a lot of fun adapting the iconic vehicles of the Volkswagen brand to the world of Miraculous and to integrate them seamlessly into the film and the Parisian settings. Ladybug and Cat Noir represent the new generation, and the vehicles in the film embody that modernity. For me, it is crucial to convey an essential message: taking care of our environment to live in a better world tomorrow,” adds Jeremy Zag, director, composer, and producer of the movie.
