The frontrunner in the mainstream reuse market, Ecoffee Cup has partnered with Arsenal FC to create a co-branded collection using the club’s IP portfolio and packaged under its new Merch with Purpose initiative.

Ecoffee Cup’s collection spans Arsenal FC’s retro Bruised Banana kit, Heritage collage, and kids’ Gunnasaurus designs all prominently featuring its Choose To Re-use messaging.

The partnership is part of a longer- term campaign to encourage Emirates Stadium to go single-use free on game days by helping fans understand, embrace, and feel comfortable with the reasoning behind it.

“Every weekend, sports fans eat and drink their way through hundreds and thousands of coffees, burgers, and beers – all in single-use containers,” said David McLagan, brand director at Ecoffee Cup. 

“Our mantra has always been that the only way to make re-use the ‘new normal’ is to make it popular, accessible, and inclusive of the 97% who remain unaware or disengaged with the issues.

“We are able to deliver a strong message to a mainstream audience, particularly among men. Meanwhile, the influence that clubs and players alike have over their supporters is extraordinary, but change will take a holistic approach.”

Despite the many challenges that consumer markets face this year, Ecoffee Cup has teased ‘several very big announcements’ to come over the next couple of months as conversation around re-use at a mainstream level begins to pick up.

“Since 2014, we have stayed on point with the same message. Despite our fantastic partners such as Boston Tea Party, Monmouth, and Bloomberg removing 100% single-use, sometimes we have felt it’s been falling on deaf ears,” said David.

“But early signs suggest that 2023 might be the year that things tip and go mainstream. Fingers crossed.”