France Licensing Day is preparing for its third edition on 1 July at The Cité Internationale Universitaire de Paris, with the launch of its now-live Event Planner.

POC will be exhibiting at France Licensing Day, continuing to bring the conversation of sustainability in licensing to the industry. Come see us at in the Biermans Room, Table 56.

In an increasingly connected and values-driven industry, the Event Planner offers attendees a streamlined route to meet the right people, discover standout IPs, and engage with the show’s network of brands and professionals ahead of the event. Last year, the platform facilitated more than 575 meetings.

This year, participants can once again browse the exhibitor directory, identify key companies, and pre-book meetings to ensure time on-site is spent meaningfully. Among those confirmed to exhibit are POC Members Mattel, Paramount, Warner Bros, Wildbrain CPLG, Netflix, and Hasbro.

“France remains a vital hub for creative licensing,” said Anna Clarke, senior vice president, Global Licensing Group, Informa Markets. “The Event Planner is an essential tool – one that reflects the market’s need for efficiency, sustainability, and strong ROI. It helps businesses cut through the noise to make real connections, with real impact.”

Laurent Taieb and Florence Ayem, co-presidents of Licensing International France, commented, “The relationships built here often seed the next generation of collaborative products. By making it easier to connect strategically, the Event Planner plays a crucial role in that journey.”

Following France Licensing Day, the Licensing International Awards will take place in the evening, gathering the French market to recognise the best licensed products and collaborations from the previous year.

Registration is now open – and essential to gain access to the Event Planner. The main event is free to attend, with tickets available for the evening awards ceremony via www.FranceLicensingDay.com.