The balloon and party specialist, Gemar has committed to being 100% landfill free by 2028 with a fully-fledged balloon recycling scheme up and running within the next year.

As part of the Italian balloon expert’s journey with sustainable development and in a move to highlight its leadership in the sustainable balloon sector, the team has outlined a set of ambitious climate goals, including the target to become landfill free in the next five years by incrementally scaling up its industrial waste recycling efforts.

By 2024, 50% of the waste Gemar produces will be recycled. The team plans to have this dialled up to 90% by 2026 and be 100% landfill free two years after that.

On top of this, the team will investigate and implement a balloon recycling scheme by 2024 by working closely with its material and sustainability subject matter experts to benchmark its current carbon footprint by 2024 to become net zero by 2028.

“As ambitious as these goals may seem, I am confident our ongoing research, investments in innovative recycling technologies, and collaborations with industry partners will enable us to reach them,” Gloria Veta, global brand director at Gemar told Products of Change.

“We will share the progress we make towards these goals with our customers and stakeholders because transparency and accountability are at the forefront of achievements. Where there is a will, there is a way.”

As a leading manufacturer of latex balloons, Gemar upholds the belief joy can be spread in an environmentally friendly, sustainable, and ethical way.

“We are dedicated to ensuring our planet is protected for future generations through sustainable latex balloon manufacturing,” said Gloria.

Gemar balloons are 100% bio-based, derived from renewable sources.