Hunnie Bumble and Friends, winner of last year’s Licensing Expo License This! contest, is bringing its message of inclusivity, sustainability, and the importance of biodiversity conservation to the children’s book market.
The first in a planned series of self-published books from the brand’s creator, Hunnie Bumble and the Unrecycled Ghosts will shine a light on the importance of recycling and the actions we can take to prevent rubbish from ‘coming back to haunt us.’
The series will be available in both physical and digital format globally through Amazon this summer. It has been produced in response to high demand from the brand’s fanbase.
Created by artist and illustrator, Stef Schultz, Hunnie Bumble and Friends was named the winning concept within the Brand and Design category at last year’s License This! competition, an annual contest run by Informa and hosted at Licensing Expo in Las Vegas.
Hunnie Bumble and Friends has built a devoted audience of followers across social media through a series of short, humourous, and often poignant animated episodes. Hunnie Bumble and the Unrecycled Ghosts marks the brand’s debut in the children’s book space.
The title will follow the main character Hunnie the Bee and her friends struggle to find solutions for the rubbish that comes back to haunt them. However, through team work and communication, the gang go on to teach readers the benefits of recycling and how to avoid sending ‘rubbish’ to landfill.
“This book has been a long time coming – the brand has had big stories to tell since our inception and we are so eager to present the first instalment to everyone on the planet, one that needs our love more than ever before,” said Stef.
“The reality is, many still do not realise that when we throw something, it doesn’t go ‘away’. It doesn’t go anywhere, other than into our rivers, oceans, the water we drink. And that’s really scary. So, the purpose of Hunnie Bumble and the Unrecycled Ghosts is to gently communicate that if we don’t do the right thing with our resources today, the effects will come back to haunt us tomorrow.
“Children and adults alike have been so receptive to the sustainability message of the brand. I believe most people want to do the right thing, we just need to give them a nudge. We’ve created something that all ages will love and can’t wait for the launch this summer.
“Stay tuned and ‘bee’ sure to follow @hunnioeTheBee on every social media platform for updates, inspiration, and tips.”
Products of Change membership for one year was provided as part of Hunnie Bumble and Friend’s License This! contest winning prize package.
