Liverpool FC, which plays an active role on the POC Community, has again been recognised for the continued growth and progress of its Red Way sustainability strategy and purpose-led partnerships.
It has been awarded 45 GOAL (Green Operations and Advanced Leadership) medals at the 2026 GOAL Medal Ceremony in New York, increasing from 36 last year, which has seen the club step up into the Champion tier, the second highest level of recognition.
This includes 19 medals at the gold level, which has increased from nine last year, across waste reduction, health and wellness, food and nutrition, diversity and inclusion, community resilience, ESG strategy and sustainable partnerships.
The ceremony took place while the club was in the US for New York Climate Week which saw the club showcase its sustainability strategy across a range of panels and events throughout the week.
GOAL is a sustainability membership and support network for the sports, entertainment and live events sectors. Its medals provide an industry-wide benchmark for progress across 10 ESG topics.
LFC and the club’s official groundskeeping partner, Husqvarna, have also been recognised in their drive for environmental progress, winning the Best Purpose-led Partnership award at the 2026 Sport Positive Awards.
The partnership was recognised for combining innovative groundskeeping technology with the club’s sustainability strategy, The Red Way, to support more sustainable operations and enhance biodiversity across club sites.
The partnership began in 2021, when they introduced electric robotic mowers to the training facilities, helping to reduce reliance on conventional groundskeeping practices to allow the grounds team to dedicate more time to biodiversity enhancement and habitat creation.
That work has contributed to more than 10,000 plants being established at the AXA Training Centre and Academy, more than 1,000m² of additional native meadow habitat and a bee population of approximately 240,000 across three hives at the club’s allotment. The club is also monitoring 65 biodiversity species and 47 flora species across its sites.
Over the past 12 months, Liverpool FC has strengthened how environmental, social and governance standards inform purchasing, supplier and partnership decisions. The approach supports greater supply-chain transparency, responsible business practices and the club’s wider net zero ambitions under The Red Way.
Around two-thirds of club partners now support The Red Way, while 52% of suppliers have carbon targets and net zero ambitions. All new LFC own-brand products met the club’s sustainable product criteria, and 97% of packaging included sustainably sourced or recycled elements.
Rishi Jain, director of impact at Liverpool FC, said: “This recognition belongs to colleagues, partners and suppliers who continue to put The Red Way into practice. We are proud of what has been achieved, but our focus remains on building on that progress and delivering meaningful, measurable change across our operations as we work towards our goals.”
